Who: After concluding research and interviews, I found that there are three main categories in which my product will not fall into the target market audience. People who have a fear of flying and don’t travel on planes will not benefit from this product. People who opt to do other activities inflight will not fit the target market audience. Additionally, people who only used wired headphones and do not own a pair of Bluetooth headphones will not be in the market for this product.
What: Bluetooth had become very popular today and prominent in our everyday lives. It is paired with our phones, our cars, amazon Alexa, google home and so much more. The need for Bluetooth on planes is just one sector. It can be extended to other public transportation such as on trains.
Why: Not everyone shares the same need. This product is not applicable to everyone. Some people enjoy reading or sleeping on planes and don’t need the screen in front of them. Sometimes if a plane is small, tv screens are not given on the flight.
Inside the boundary
-travelers on airplanes often and Bluetooth users
-compatibility with Bluetooth
-this does not exist yet and Bluetooth connectivity
Is taking over
Outside the Boundary
-people afraid of flying, chose to do other activities while
traveling, and have wired headphones
-having Bluetooth on the plane wouldn’t affect them
-book readers, people who don’t have inflight entertainment
Built into the plane
Rachel,
ReplyDeleteBluetooth is a very handy application. It makes life a lot easier not to have to walk around with a bunch of wires all over the place.
On a plan it would be very convenient due to a lack of space. It is already generally uncomfortable when I fly, and having the ability to use electronics without wires would be nice.
How would you handle the fact that every airline does not permit the use of bluetooth?