The Segment: Out of state University of Florida students who travel by airplane to school
Interview #1- Emily from New York
Need awareness: This need occurs for Emily when she first sits down on an airplane. She realizes that the plane she gets on has TVs, but she only has Bluetooth enabled headphones. This occurs only once, the initial time she sits down at her seat on the plane.
Information search: To solve this problem, she asks the flight attendant for their headphones so that she is able to watch something. She talks to her friends and family about this because they usually experience the same problem as her because they also use AirPods like her.
Interview #2- Jillian from New Jersey
Need awareness: This need occurs for Jillian for frequently because she feels that she is constantly traveling on airplanes. On every airline this problem seems to be occurring. She said that she has beats with a wired connection as well, so after realizing she can’t connect her AirPods, she takes out her wired beats and can enjoy her entertainment.
Information search: She has never googled this because she has a quick alternative to solving her problem. She has discussed this with her family, her sisters agree that it is frustrating, whereas both her parents don’t find this to be a problem for them.
Interview #3- Lindsey from New Jersey
Need awareness: The need occurs for Lindsey when she is sitting on an airplane. She gets to her seat and usually already has her AirPods in so it would be really convenient to connect them right to the TV if she wanted to.
Information search: To solve her problem in the future, she may email the airline with the idea, but in the moment just continues listening to her phone. She has never typed this into google or talked about it with her friends or family. Thinking about it now, she would love if this feature would be implemented on airplanes.
Findings: I have found that everyone does see that they have this issue. Only Jillian has a quick alternative at her fingertips whereas both Emily and Lindsey do not. They all wish that it would be compatible because they travel often on planes and this would make their lives a lot easier.
Draw Conclusions: In terms of segment and need awareness, they are all aware of this unmet need. In terms of information search, they don’t proactively search for information on how to solve the problem. They are waiting for someone to invent it so that they can stop struggling with this issue.
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