Existing Market
Step 1: I think what’s next in my product is conducting surveys in airports or after someone’s flight and asking valuable information. Asking passengers if they would have benefitted from having a Bluetooth service available. Asking general questions to see if they had in-flight entertainment capability. Asking how much they would be willing to pay for this service. Once we have that data, we could move more forward with planning.
Step 2: I would hope that the target customers would like the idea of the product and want to use it. I hope that they would give me good insight into what they would do next so I could get another opinion.
Step 3: What makes the most sense is to start making a software to make this available. Testing out Bluetooth signals not interfering with pilot signals is vital in this service. Conducting many different tests and reaching the perfect signal for this service is key. Once that is done, and a software is made, maybe testing out the service with a very small group of people not on an airplane. Asking them questions about the quality and service after the test mode. Eventually, speaking with airlines to pitch them this business idea would be the end goal.
New Market
Step 1: The new market I would try to enter is the B2C on other modes of transportation such as buses and subways to the less affluent community.
Step 2: I think that adding this service to busses and subways allow for people who can’t always fly on a plane this service. If there were TV’s on busses like greyhound for example. The people who travel on busses could experience Bluetooth and wired headphone issues. Additionally, people commuting on trains and subways could also take advantage of this.
Step 3: After conducting interviews, I would hope to gain more of an insight of what they want in this product and what is important to them. Hearing what they struggle with on day to day travels could really benefit how I alter the service while trying to enter the new market.
Step 4: I learned that this new market could be very tricky. This market is less attractive and not as effective, but people are willing. Putting this idea into their daily commutes on subways, trains and busses for example is something that they would spend some money on. If it can be brought to them in a way that improves their daily commutes, they would maybe spend some more money to get a better commuting experience.
I think adding this service to buses and subways will be harder, as entertainment is usually not a perk of these services. However, you could potentially tweak the bluetooth feature, allowing it maybe to interrupt your music when your stop approaches, or something along those lines. Great response!
ReplyDeleteHey Rachel,
ReplyDeleteI kind of agree with Kelly with respect to how subways and buses are not really a center for entertainment (unless they are long or overnight) But if it is just a quick ride across the city from point A to point B, i do not see consumers really using this. Because let's not forget how crowded buses and subways can get in big cities during rush hour. But if this were to be used in transportation methods that commute long distances, this would be perfect.