Alternative evaluation. Alex is from New York and has to fly to and from school. Lauren flies to Louisiana for school and is often on planes. Joanna is from Maryland and flies to UF. Since I am home right now, I called each person and interviewed them over the phone.
Alex didn’t have AirPods, but Lauren and Joanna do. Alex said that he uses his Best Studios headphones to plug into the monitor in front of him. Lauren has AirPods, but previously she just used the regular apple headphones. Now, she has to remember headphones herself and said that she doesn’t really get frustrated by this if she remembers her other headphones. Bluetooth would be nice she said but doesn’t feel like its truly necessary. Joanna has AirPods and usually remembers to bring wired headphones on the plane. Quality is important to them all over the price.
How/ where do they buy? Alex purchased these headphones in Best Buy in person at the store. He used a credit card to make this purchase a while ago. Joanna and Lauren purchased their AirPods in person at an apple store. Prior to their AirPods, they just used the free headphones that came with their phones.
Post purchase evaluation
This purchase was a good idea for Alex because the quality of the sound is great, and they have lasted him a while. He wants to soon invest in a pair of AirPods but is scared that the quality won’t be as good. He feels like Bluetooth isn’t necessary for him right now. Joanna and Lauren are very satisfied with their purchases. They don’t see any downfalls to it besides being on airplanes. This doesn’t affect how they feel about having their AirPods though. They still enjoy their product.
Within this segment, they are aware that they need to have wired headphones no matter what considering how often they fly. This segment flies more than the average student because they have to get to and from school by a flight. The quality of their headphones doesn’t really coincide with how they travel. They all agreed that since being on a plane is so little of their time, they don’t think too much into it.
Hey Rachel,
ReplyDeleteI like your identification of the segment, and i remember your product because i like it so much. Your interviews and explanations are very well said, and the overall structure of your post is helpful in getting your point across.
Hey Rachel,
ReplyDeleteGreat customer interviews! I think you did a great job of looking at what could make your product better. I think your post purchase evaluation was very important because it looks like you learned a lot about what could help your product strive. Overall, great interviews and great post!
Hey Rachel,
ReplyDeleteGreat post! you provided a very thorough and well thought out segment and described it very well. Your product is great! and it think there is in fact a market for it. I also particularly liked how you interviewed students. This only makes it more fun trying to sell to people who are within your scope.